Advertising And Persuasion
Persuasion in Advertising
A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe.
Advertising as Communication
As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.
Magical Worlds of the Wizard of Ads
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(Overstock Books)
Retail: $27.95 (10% off!)
(Overstock Books)
Discusses the roles played by neuroscience, chaos theory, poetry, and art in the field of human persuasion and how to successfully use these fields in advertising. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.