Advertising And Persuasion
Advertising and the Mind of the Consumer
By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery.
Persuasion in Advertising
A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe.
Advertising as Communication
As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.
Age of Propaganda : The Everyday Use and Abuse of Persuasion
Retail: $18 (45% off!)
(Textbooks)
The book, "Age of Propaganda : The Everyday Use and Abuse of Persuasion", by Anthony Pratkanis and Elliot Aronson (Edition: REV 00).
Encyclopedia Of Religion, Communication, And Media
Communication is at the heart of all religions. As an essential aspect of religion, communication occurs between believers, between religious leaders and followers, between proponents of different faiths, and even between practitioners and the de Copyright (C) Muze Inc. 2005.