Convincing Argument
The Persona Lifecycle
Creating amalgams of target customers in order to focus the efforts of a product development or marketing team is not a new idea. At conferences and workshops and in the literature there are convincing arguments for using these abstract "personas" in the product design process.
The Ghost in the Little House
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`Holtz`s book makes clear for the first time that (Lane) achieved something important and lasting in her writing with the Little House books.
Why Mikes Not A Christian
Can most believers give a rational explanation for their faith? Have most skeptics ever heard convincing answers to their arguments?
Reasoning From The Scriptures With The Mormons
Their arguments are convincing, their teachings seem indisputable, and their stand on what they believe is firm.How can you effectively communicate to the Mormons that their gospel does not match up with the Bible? One of the best ways is to ask penetrating questions.