Convincing Argument
The Persona Lifecycle
Creating amalgams of target customers in order to focus the efforts of a product development or marketing team is not a new idea. At conferences and workshops and in the literature there are convincing arguments for using these abstract "personas" in the product design process.
Disposable People
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Bales makes a convincing argument that the new forms of slavery are directly related to trends in the global economy... Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Napoleon`s Last Victory and the Emergence of Modern War
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An impressive contribution to Napoleonic scholarship and to the study of modern military history as well. Highly recommended . -- Choice. A clear and convincing argument that modern war began with the Franco-Austrian War. This book is a delight to ...
Who Wrote the Bible?
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Focusing on the central books of the Old TestamentGenesis, Exodus, Leviticus, Numbers, and DeuteronomyBible scholar Richard Elliott Friedman draws upon archeological evidence to make a convincing argument for the identities of their various author...
Goals of Macroeconomic Policy
Since the time of Keynes macroeconomists have been concerned with the effectiveness of stabilization policies in reaching full employment. However no one has provided a convincing argument that this goal is universally desirable.
