The Certifiable Salesperson

An invaluable sales resource from two of the world's top sales trainers. Many professions, including medicine, law, and finance have certification programs. Skills are identified and taught to keep these professionals' performance at a high level. Why not sales? In The Certifiable Salesperson, bestselling author and sales guru Tom Hopkins and leading sales consultant Laura Laaman play on the double meaning of "certifiable" and demonstrate how readers can become both a reputable professional with a specialized skill set and a salesperson going crazy with record sales. This handy reference help readers master the art of selling, enabling them to close more deals in less time. Written as a parable, readers follow Steve as he begins his career in sales. Along the way, Steve learns the secret to a successful career—mastering the twenty-four core competencies that make a salesperson "certifiable." Filled with in-depth insights, practical advice, and proven techniques, this book will also show readers how to form a connection quickly, whether over the phone or in person; develop a problem-solving mind; find new prospects through referrals, and much more. The Certifiable Salesperson contains simple strategies that have proven successful in today's economy. With this book as their guide, any salesperson in any industry can improve their numbers within no time.