The Persona Lifecycle

Creating amalgams of target customers in order to focus the efforts of a product development or marketing team is not a new idea. At conferences and workshops and in the literature there are convincing arguments for using these abstract "personas" in the product design process. But no one has yet provided the detail needed for a design team to take advantage of the vast experience of others in the development and use of Personas. This book, based on experience of the authors and guest authors at Microsoft and Amazon.com plus others from their successful workshops, offers an end to end resource for implementing this process with the development team--with enough detail to create and use Personas successfully.