Marketing Communication
Marketing Communications Management
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues.
Innovative Marketing Communications
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Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature.
Profitable Marketing Communications
Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return.
Practical Guide to Integrated Marketing Communications
This book will show all marketers that it really is possible to get more from their marketing budget.
Implementing an Integrated Marketing Communications Strategy
Just what is meant by marketing communications, or marcom as it is frequently called? How does it fit in with other corporate functions, and in particular how does it relate to business and marketing objectives?
Innovative Marketing Communications
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature.