Marketing Communication
Direct Marketing
Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area.
Qualitative Research Methods In Public Relations And Marketing Communications
Qualitative research holds great potential for the study of public relations and marketing communications because of its ability to enable researchers to be closely involved with research participants.
Creating Images and the Psychology of Marketing Communication
The purpose of "Creating Images and the Psychology of Marketing Communication" is to advance the understanding of the concept of image as it is applied to various areas of interest.
International Dictionary of Marketing
Written in clear English, this title provides descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas.
Total E-mail Marketing
E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers.
Sales and Marketing Resumes for $100, 000 Careers, Second Edition
This is a superb collection of 140 annotated resumes and 20 corresponding cover letters written especially for top salespeople, managers, and executives in marketing, product management, marketing communication, and sales.