Marketing Communication
Sports Marketing and the Psychology of Marketing Communication
This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.
IMC, The Next Generation
Strategies for binding customers to an organization--by determining the information they want and giving it to themIn 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegrated Marketing Communications.
Strategic Integrated Marketing Communications
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Marketing Communications 2007-2008
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The Fundamentals of Marketing Communications
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Description not available. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Integrated Advertising, Promotion, & Marketing Communications
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Description not available. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.