Marketing Communication
Marketing Communications in Tourism and Hospitality
Concepts Strategies and Cases. The rapid diffusion of technology in tourism and hospitality, coupled with the fragmenting and consolidating nature of tourism and hospitality sector, has demanded an increased emphasis on the marketing communication s Copyright (C) Muze Inc. 2005.
Marketing Communication
Marketing Communication challenges the orthodox view of marketing communication. Using references to communication studies, cultural studies, and critical management studies, the focus of managing marketing communication is shifted from message-making to relationship-building.
Entertainment Marketing & Communication: Selling Branded Perform
Retail: $96 (33% off!)
(Textbooks)
The book, "Entertainment Marketing & Communication: Selling Branded Performance, People, and Places", by Shay Sayre (Edition: 08).
Sports Marketing and the Psychology of Marketing Communication
Retail: $59.95 (50% off!)
(Textbooks)
The book, "Sports Marketing and the Psychology of Marketing Communication", by Lynn R. Kahle and Chris Riley (Edition: 04).
Promotion and Integrated Marketing Communication
Retail: $150 (50% off!)
(Textbooks)
The book, "Promotion and Integrated Marketing Communication", by Richard J. Semenik (Edition: 02).
Integrated Advertising, Promotion, Marketing Communication and I
Retail: $113.50 (25% off!)
(Textbooks)
The book, "Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package / With CD", by Kenneth Clow (Edition: 2ND 04).