Marketing Communication
Strategic Integrated Marketing Communications
This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective.
Marketing Communication
Marketing Communication challenges the orthodox view of marketing communication. Using references to communication studies, cultural studies, and critical management studies, the focus of managing marketing communication is shifted from message-making to relationship-building.
Successful Marketing Communications
Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications.
Marketing Communications in Tourism and Hospitality
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Concepts Strategies and Cases.
A Primer for Integrated Marketing Communications
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
Integrated Marketing Communications
Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function.