Persuasion Theory
Persuasion : Theory and Research
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(Textbooks)
The book, "Persuasion : Theory and Research", by Daniel J. O'Keefe (Edition: 2ND 02).
Applying Communication Theory for Professional Life
?This text is indicative of the maturing of our discipline?if communication is truly constitutive of social reality, as we believe it is?then communication should be presented as something more than just another variable among many others tha Copyright (C) Muze Inc. 2005.
A History and Theory of Informed Consent
PART I: Foundations 1. Foundations in Moral Theory 2. Foundations in Legal Theory PART II: A History of Informed Consent 3. Pronouncement and Practice in Clinical Medicine 4. Consent and the Courts: The Emergence of the Legal Doctrine 5.
Seeking and Resisting Compliance
Why do individuals say what they do during everyday face-to-face influence interactions? How do people seek or resist compliance in different relational, institutional, and cultural contexts? Linking theory and research to salient, real life example... Copyright (C) Muze Inc.
Magical Worlds of the Wizard of Ads
Discusses the roles played by neuroscience, chaos theory, poetry, and art in the field of human persuasion and how to successfully use these fields in advertising. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Winning Every Time
Whether you’re hoping to obtain a raise from your boss, convince an insurance claim representative to reimburse your medical treatment, or persuade your spouse into spending less time watching TV and more time with you, Winning Every Time will be your guide for truly practi