Persuasion Theory
Persuasion
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If you're searching for a comprehensive text in persuasion theory and research, you can find no better resource than Persuasion.
Magical Worlds of the Wizard of Ads
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Discusses the roles played by neuroscience, chaos theory, poetry, and art in the field of human persuasion and how to successfully use these fields in advertising. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Key Reading Attitudes and Persuasion
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This volume provides classic and contemporary theory and research in social psychology that sheds light on how people think abou Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Responsive Regulation
This study attempts to transcend current debates on government regulation by outlining how regulations can be a fruitful combination of persuasion and sanctions. The authors draw on empirical studies and game theory to illustrate innovative solutions to this problem.